Headlines Advertising Solutions

Fragram Fanatic_ADS_3Fragram Fanatic_ADS_1Fragram Fanatic_ADS_2

Fragram Fanatics

Fragram Quality Tools (a sub-brand of LG Tools) asked us to come up with a campaign that would stand out from their competition as well as generate excitement and increased brand loyalty to their tools. Hiring well-known and accomplished South African comedian, Aaron McIlroy, to be all of our outrageous and fervent “fans”, and getting local photographer Jon Ivins to photograph him; we came up with the “Fragram Fanatics” campaign which ran through various print and point of sale items through out the year.