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Eddels

Eddels is a Shoe Manufacturer and Marketer that has been providing South African consumers with quality footwear for over one hundred years. The company is famous for their brands such as John Drake, QC, Riccardo, Aeroflex and Freedom.

We were commissioned by Eddels to assist with the resurrection of one of their iconic brands, “Dingoes”. We provided an update to the logo, and a major shift in the visual communication and style of the brand, bringing it more in line with modern trends through the use of photography and design layout.

We also helped update the photography of several of their “John Drake” shoes for a series of existing adverts.